![]() ![]() It makes sense for Comcast, Fox and Disney, the parent company of ESPN, to stay on the sidelines, given that a huge chunk of WWE’s revenues, and a bigger chunk of the profit margin, is tied up in media rights, which would only exist on the books if a content company were to end up controlling WWE. This means one of two things: the Saudi Public Investment Fund is going to end up with WWE, or it ain’t going anywhere.Įndeavor, the company that owns UFC, doesn’t want in neither does Comcast, the parent company of NBCUniversal. Vince McMahon reportedly wants $9 billion – yes, billion, with a b – for WWE, which is a full 50 percent over its $6 billion market cap.
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